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Autoresponder Emails - Not as Scary as They Seem
One part of building a successful online business that seems to trip a lot of people up is the creation of autoresponder messages. When you have a squeeze page that people enter their name and email into, that information ends up in your autoresponder. This means that you need to make sure that your autoresponder is set up with a series of messages that will be sent to your list automatically.
For some reason this is a daunting task for many beginners even though it shouldn't be. As long as you know what you want to say, writing autoresponder emails is a simple task that just takes a little creativity and some proofreading skills.
Learning the Basics
Just like anything else, the best thing you can start with is learning the basics of writing emails. Once you have grasped these, you shouldn't have any trouble filling your autoresponder with quality messages that get the results you are looking for.
- What Do You Want?
Before you do anything, you need to decide what you are trying to do with the email that you are preparing to write. This will help you know what you need to say. If you don't know exactly what that email is supposed to achieve, you are likely to end up with a bunch of empty words.
- Keep to the Point
Wandering away from your point or rambling will turn your readers off quickly. Telling your readers a little about yourself is good since this makes you seem more real, but they do not want to know all about you, how hard you work, your family situation, or anything like that. The cold truth is that your readers don't care about you. They only care about what you can do for them, and if you talk about yourself too much they will stop reading and unsubscribe.
- Give a "Call to Action"
One of the most common mistakes that marketers make in their emails is not giving a specific call to action at the end. A call to action should be simple: "To find out more, click the link below." or "Click the link to get your copy before it is too late!" It needs to tell the reader what to do.
It is true that only a small percentage of your readers will give you the response you are looking for, but that number drops even further if you aren't specific. Never assume that the reader knows what you want, and you will get a much better response from each of your messages.
- Make an Outline
One of the easiest ways to make sure that you cover all your bases is to either create or find an email outline that you can follow. This way you can refer back to it every time you craft an email and know that you have a complete message that is concise, informative, and will compel your readers to take action.
Writing autoresponder emails isn't hard, and doesn't have to be a scary thing. If you have money available you can even outsource this aspect of your business if you want. But once you have well-crafted messages in your autoresponder your business can start growing and making you some money "automatically."
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