Adding a Picture Does Wonders

Many people who are shopping or looking for information online simply want to know that there is a real person behind the website. Adding a picture and signature to your sites is sometimes all you need to do to make a lot more people like and trust you. Don't worry if you don't have a professional picture lying around. Just take a nice picture with your camera. In fact, having a picture that isn't completely formal may actually endear you to your audience better since it makes you seem more like a "regular person."

Let Your Voice Be Heard

Videos are becoming more and more popular because people like watching short presentations. The best part about this is that videos are getting easier to make, so as long as you have a microphone and video editing software you can create one for your website.

Like the photo, having a recording that includes your voice lends a lot of credibility to you. Your audience knows that you spent time to create a short video talking about your product or service, and this makes them like you. It keeps you from blending into the mass of websites that are thrown onto the internet and left to make money.

Use Social Media to Make an Impression

Social media is a great way to get your name out and make an impression on people. Keep in mind that with social media has made it incredibly easy to reach out and contact people that you would never have had access to 10 or 20 years ago. People from all over the world can find your business with a couple clicks of a mouse now, so you need to make sure that you are find-able.

Having a profile on at least one of the big social networking sites is a great way to give your business high visibility. Not only can potential customers find you, but you can initiate contact with them as well. This is an easy way to introduce yourself in a professional but friendly manner.

Establish Yourself as an Expert

One of the best things you can do is to establish yourself as an expert in your particular niche. A great way to do this is to get out and talk to people on blogs, forums, and social networking sites. For example, if you are in the dog training niche you can gain a lot of credibility by going to blogs and forums on dog training and making relevant, useful posts. Remember that always mentioning your site or services will quickly lead people to see you as a spammer, so be sure that you are only leaving comments that are educational and that readers will appreciate.

If you do this a few times a day on a few different sites and have a link to your site in your signature box you should start seeing a small but steady flow of traffic to your sites. People respond well to good information.

As you can see, getting involved with the people who you want to visit your site isn't difficult, and is a great way to get their attention. Devote a little time to this each day and you should become well-respected in your niche fairly quickly.