Start With a Good Base

In order to give yourself the highest chance of getting a large following quickly, set up a fan page that is similar to ones that have proven themselves to be successful. While you don't want to look like you copied someone else's page, there are things you can duplicate that will make it more likely that your page will see success.

For example, if there is another page that is related to what you do and they seem to have great conversions on their page, see what elements could be lending themselves to that. If they put their copy in a certain order, or use borders on their page that direct attention right to their copy, then you may want to use something similar and see if it works for you.

Make Small Alterations

A common mistake that people make when they are testing a page - be it a squeeze page, webpage, or Facebook page - is to change a lot at a time. When you are testing a page, the point is to just tweak it a little each time. You don't want to make a whole lot of changes because if your conversions increase or decrease you have no way of knowing what caused it.

The best thing to do is to only make small adjustments to your page, such as changing your headline, adding a border, altering your call to action, or switching out your profile picture. Then you should give each change time to actually show if there is a difference in your conversions. If you already have a lot of traffic, a week or two may be all you need to see a difference. But for most pages you will need to allow a couple weeks or a month to pass.

Be Creative

Many people get stumped when they think about testing their Facebook page. They aren't sure what is there to test, and after making a few tests think that there isn't anything else to do. But you might be amazed at how many little things can change how a visitor reacts to your page. How your title or call to action is worded can make all the difference in the world, as can the combination of colors you use on your page.

Try to take your page apart and break it down into as many little pieces as you possibly can. Go past what you see when you first look at the page and consider the subtle things. Once you are testing on that kind of level you will be setting yourself far ahead of the competition since you will know what converts and what doesn't - all the way down to the smallest detail.