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Making Your Facebook Page Stand Out

If you want to see success with your Facebook page, you need to make sure that it stands out from your competitors' pages. The ways in which you can customize your page are multiplying all the time, so at this point there is really no excuse for a business to not have a page that looks unlike any other on Facebook.

Here are a few suggestions regarding some of the simpler changes that you can make to your page.

Profile Picture

One of the easiest ways to personalize your page is to get the right profile picture. As with most things on Facebook, there is no one "right" way to do this. Just make sure that your picture is relevant to your page and what you are doing with it.

For example, if you have a personal page, you should probably have a picture of yourself, your pet, or something else that is very "you." If you are an artist, you may want one of your creations to be your profile picture. If you have a business page, your logo might be a good choice.

When you put up your profile picture, whatever it is, just be sure that it is sized properly. Too many people think that Facebook will automatically resize the picture to fit into their thumbnail. This isn't true, which is why you sometimes see businesses that only have a portion of their logo showing. Make sure the picture shows up properly when you post it.

Borders and Font

While you don't want your page to be overly busy, you can make it more eye catching by adding in things like a border around your main offer or using font sizes to draw readers' attention where you want it. This isn't difficult to do, especially if you have software that allows you to add things like this with the push of a button.

Just remember to never use more than a couple fonts on a page. It is best if you use one font, and bold or italicize where you need extra emphasis. Fonts should always be clean and easy to read, and borders should draw attention into your copy, not take attention away from it.

Pictures and Icons

See what kind of pictures would convey your message and pique the interest of those who visit your page. Then decide if there are ways to brand your page further so that it is uniquely yours.

It really isn't difficult to make your Facebook page stand out. There are many changes that you can make, and even if you only decide to change a few things, you will be far ahead of any competitors who don't take the time to tend their page. Take a look at some of the things you can do and start visualizing how you can make your page reflect you and your business better.