Title:  SEO’s most important element

It doesn’t matter what tools you use to optimize your website or 
ad campaigns in the search engines if you are not focusing on the 
basic foundation of SEO:  Keyword Research.

While on-page optimization and the overall quality of your content 
are also extremely important, keywords are the compass that will 
direct visitors to your website. 

Keywords also provide incredibly useful data, helping you create 
and shape content based on what people are entering into search 
engines. This makes it easy to tap into existing search activity and 
direct people to your content.  

The keyword research process is actually quite simple once you 
narrow down a list terms that you should be targeting. 

Here is how to get started:

Step 1:  Create a list of relevant topics that are based on your 
website, business or the content that you plan to create.  To do 
this you should think about the topics that you want to rank for 
in the search engines. Come up with 5-10 topics that you believe 
are important to your visitor’s.

Examples may be “lead generation”, “social media”, “email marketing”, 
or perhaps “search engine optimization” ;) 

Step 2:  Once you have a list of relevant and important topics, start 
assigning keywords to each main topic.  These can be single keywords, 
or keyword-phrases that describe that main topic. Remember, these 
are general terms that people use when searching for topics like yours.

Examples could include:  “how to build a social media campaign”, or 
“how to start building a mailing list”.  Think of questions that people 
in your industry would likely ask. These will become your keywords.

Step 3: Research your search terms.

Use any of the SEO Research tools provided in our special report 
and you’ll be able to drill down into each and every search query 
you are considering. You’ll be able to rip it wide open to determine 
overall relevancy, popularity and whether your competitors are 
using it and of course, how difficult it will be to rank for those search terms.

So begin with keyword research and build your campaigns around 
the most relevant terms possible, while adding a good mix of head 
and long-tail keywords into every campaign. 

Not sure what head terms are, or the difference between head terms
 and long-tail? I’ll explain it all in my next email so keep a lookout 
for that tomorrow. 

Until then, 

{YOUR NAME HERE}

P.S. I’ll explain everything you need to know about creating a 
well-balanced SEO strategy in tomorrow’s email.  

Stay tuned, you won’t want to miss this!


