Day 2

Subject: There are more online business models than you think [firstname]

Hi [firstname],

A lot of people think that having an online business must mean writing an eBook or having a blog.  Whist these two business models are popular, there's more to having an online business than that.

Let's look at some popular online business models:

The first is selling your own stuff – be that a digital product like an eBook or a video series, or a physical product like something you've crafted. You can sell these via your own website or via marketing platforms like Amazon.

Another popular business model is affiliate marketing.  This means selling somebody else's product in return for a commission.  This could be a physical or a digital product. Physical products tend to have lower rates of commission – typically around 4% - but have a higher price point. Digital products are cheaper, but typically have a much higher rate of commission – sometimes as high as 100%.
 
Going hand-in-hand with affiliate marketing is blog marketing. In this scenario your write information-filled articles on your blog and monetize it with advertizements for products – usually affiliate products.  The key here is to make your blog an information resource rather than just a massive sales pitch.

You can also offer a service online. Doing freelance writing, editing, graphics or video making is a fantastic way to make a living. You can sell to countries all over the world.

Membership sites are also a great online business model, although they do take a lot of work and are probably not for the first-time online entrepreneur. 

Of course not all online businesses require a website.  E-mail marketing does exactly what it says on the tin. You send e-mails to your mailing list.  These could be a short course (like this one) or a more general newsletter. You then subtly advertise products to your list.

Warmly,

[Your Name]

PS. I go into much more detail about all this in my Online BIZ Blueprint. Find out more here [link to sales page].