PLR – Private Label Rights
The license is used for various digital products such as articles, audio, ebooks, software, graphic templates, video etc. Because there are many buyers of the same product, the price of a single unit is generally lower than if one would create a similar product from scratch (either by himself or by outsourcing). However, people can also purchase private label content that is limited in distribution, minimizing the number of competing marketers using the same content.
While licenses differ with each author and seller, the basic premise is that the license permits buyers to re-brand the content under their own name and brand (excluding copyright). In general practice this means that the product can be modified, sold, resold or repurposed in many different formats. In some cases authorship on the original product is allowed and with unrestricted private label, buyers are often able to resell the same rights they’ve acquired although not all private label releases offer or permit license distribution or transfer.
Marketers use private label products for reselling under their own brands or in the case of written products for online marketing through channels like article directories, content syndication, ebook directories, slide-sharing websites and similar.
Private Label Content comes with different rights depending on the developer so it’s important to thoroughly check each license prior to use, to become familiar with any restrictions that may be in place.
With most PLR licenses, you can modify the content, claim authorship, and set your own pricing, but PLR sometimes offers extended options, including breaking up the content or material, reselling the licenses to others and creating compilations from multiple PLR products.